The Cassetti brand was born in 1926 from the creativity and entrepreneurial spirit of Renzo Cassetti, heir to the precious tradition that belongs to Benvenuto Cellini, master goldsmith engraver and silversmith. Renzo is the classic artist who only signs unique pieces, some that have become historical such as those, for example, which are part of the Vatican furnishings. In the 1950s Maria Grazia, Renzo's daughter, joined the company and added a particular creativity to the tradition of Cassetti, especially the touch of female intuition. It is under the guidance of Maria Grazia Cassetti flanked in the 60s by her brother Andrea that the industrial consecration takes place: modern technologies and sophisticated processes, maintaining the manual skills of the Florentine craftsmen. The most interesting pieces designed by Andrea are born so original that some are exhibited at the Staatliches Museum fur Angewandteknust in Munich in Germany. It is ready for the third millennium with the new generation Filippo and Lorenzo, today it is an important Entrepreneurial Group for the third generation, a cutting-edge business organization, where man's hand always has the predominant part.

The first shop on the Ponte Vecchio in 1976 then in 1986 in Forte dei Marmi and recently opened the Prato office.

Now the Cassetti group, subdivided into silver Cassetti, and Cassetti gioielli and Cassetti shops is a solid production and commercial reality that has been operating internationally in luxury for almost a hundred years.