We personally enjoy welcoming our guests, we wish to reinvent the concept of hospitality, and we have the inspiration to provide the warmth of home in every detail. This is how the Antica Torre di Via Tornabuoni 1, Florence came to be: a tower-house built in the mid-12th century by the Guelph family of Ruggerini. Thanks to attentive restoration to preserve all its original charm, the evocative ambiance of the Palace on Via Tornabuoni has regained life and warmth. This magnificent complex is considered one of the typical "tower-houses" of Mediaeval Florence, and, to this day, it still preserves all its characteristic architectural elements: it is an admirable example of the human ability to convert buildings built for war into oases of peace, culture and hospitality.